In-House Marketing Measurement

Own Your Marketing
Measurement

We help ambitious brands build, operate, and scale marketing measurement capabilities in-house. No black boxes. No vendor lock-in. Full ownership of your data and decisions.

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Lift Test +23% Incremental Revenue
MMM 3.2x ROAS Identified
MTA -18% Wasted Ad Spend
0+ Measurement programmes delivered
0 Core measurement methodologies
0% Client data ownership
0 Black boxes
The Problem

Stop Renting Your Marketing Intelligence

Most measurement vendors create dependency by design. You pay recurring fees for models you can't see, built on data you already own. There's a better way.

Traditional Consultancy

  • ✕ Black-box models you can't inspect
  • ✕ Recurring fees for your own insights
  • ✕ Months-long engagement cycles
  • ✕ Knowledge leaves when they leave
  • ✕ One-size-fits-all methodology
The Tyedal Way

In-House with Tyedal

  • ✓ Transparent, open-source models
  • ✓ You own everything we build
  • ✓ Rapid deployment in weeks
  • ✓ Your team is trained and self-sufficient
  • ✓ Tailored to your business context
Our Solutions

Three Pillars of Marketing Measurement

A unified measurement framework that gives you the complete picture of marketing performance, from causal proof to granular attribution to strategic allocation.

01

Lift Tests

Prove causation, not just correlation

Rigorous incrementality testing that measures the true causal impact of your marketing. Using geo-based and audience-based experiments, we establish ground truth for what actually drives results.

  • Geo-based holdout experiments
  • Audience-level randomised tests
  • Statistical significance frameworks
  • Cross-channel incrementality measurement
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02

Multi-Touch Attribution

Understand every touchpoint in the journey

Granular, user-level attribution that maps the full customer journey. Move beyond last-click and understand how every touchpoint contributes to conversion across devices and channels.

  • Algorithmic attribution modelling
  • Cross-device journey mapping
  • Real-time performance signals
  • Privacy-compliant data frameworks
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03

Marketing Mix Modelling

Optimise the full marketing portfolio

Bayesian econometric models that quantify the impact of every marketing channel, accounting for seasonality, competitor activity, and macroeconomic factors. Built for strategic budget allocation.

  • Bayesian regression models
  • Scenario planning & budget optimisation
  • Long-term brand effect measurement
  • Diminishing returns & saturation curves
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How It Works

From Zero to Self-Sufficient in Weeks

Our proven methodology gets you up and running fast, with full knowledge transfer so your team can operate independently.

1

Assess & Scope

We audit your data landscape, marketing channels, and measurement maturity to design a bespoke programme that fits your organisation.

2

Build & Deploy

We build transparent, production-ready models using open-source tools. Everything is documented, version-controlled, and built to your infrastructure standards.

3

Train & Transfer

Your team gets hands-on training to understand, maintain, and evolve the models. We don't leave until they're confident and self-sufficient.

4

Support & Scale

Ongoing advisory support when you need it. As your measurement maturity grows, we help you expand into new methods and markets.

Our Platform

Meet Crest

The analytics platform that powers your in-house measurement programme. Crest brings together your models, data, and decisions in one enterprise-grade environment.

  • Unified Data Layer Connect all your marketing data sources with automated ingestion and validation
  • Model Workspace Run MMM, MTA, and Lift Tests from a single interface with full version control
  • Scenario Planner Simulate budget allocation scenarios and forecast outcomes before committing spend
  • Executive Dashboards Auto-generated reporting for stakeholders with drill-down to channel level
Explore the Platform
Crest Platform Dashboard
Questions We Answer

Decisions That Drive Growth

01

What is the true incremental impact of each marketing channel?

02

How should we allocate budget to maximise ROI next quarter?

03

What's the right balance between brand and performance spend?

04

Which touchpoints are most influential in the customer journey?

05

How do we forecast marketing-driven revenue with confidence?

06

Are we hitting diminishing returns on any channel?

Industries

Sectors We Work With

Deep domain expertise across the industries where marketing measurement matters most.

Retail
Retail
Grocery
Grocery
CPG
CPG
Travel
Travel
Entertainment
Entertainment
Finance
Finance

Ready to Own Your Marketing Measurement?

Book a discovery call to discuss how we can help you build world-class measurement capabilities in-house.

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