Beacon
Sophisticated measurement often requires specialist analysts, fragmented code, spreadsheets, and recurring consultancy support. Beacon is the workspace for running that work consistently inside the organisation.
The operating platform
How it works
A workspace for the measurement decision loop
Data → Measure → Understand → Simulate → Optimise → Decide. Beacon is built for that loop, so in-house teams are not left stitching notebooks together after the consultants leave.
Build and manage models
Load data, transform it, fit a model and keep a versioned record of what was assumed. The work lives in a workspace, not a private notebook.
Review results
Diagnostics, contributions and uncertainty in one place, so analysts and decision-makers can interrogate the same output.
Run scenarios
Change spend, constraints and flighting on fitted curves. See what the plan implies before the budget is locked.
Compare plans
Hold two allocations next to each other (baseline, last year, proposed) and argue about the difference, not the spreadsheet.
Document assumptions
Priors, channel definitions, calibration choices and exclusions travel with the model, so the next person can see why a number looks like that.
Share recommendations
Export and present from the same workspace your team used to produce the answer. Software you run, not a deck you wait for.
How to start
Beacon Light now. Full Beacon when the team is ready.
One product idea, two ways in. Beacon Light is the browser-native start. Full Beacon is the production suite for heavier inference, funnel modelling and team governance.
Beacon Light
- The modelling workflow in your browser
- Nothing uploaded, computed on WebAssembly
- Free on sample data; Pro unlocks your own files
- OLS and conjugate Bayesian regression
Full Beacon
- Full MCMC with PyMC, plus Bayesian MMM
- Funnel / nested causal modelling
- Scenario, Portfolio and Forecast
- Lift-test calibration, model registry, team access
Where it sits
- Tyedal can help build the capability
- Beacon is what makes it sustainable inside the organisation
- Same ownership thesis: your team runs the software
Full Beacon
What the production suite adds
Beacon Light covers the core workflow today. These are the capabilities full Beacon is built for when teams need heavier inference and production planning.
Full MCMC & Bayesian MMM
PyMC NUTS sampling with draws, chains, and diagnostics (R-hat, ESS), plus Bayesian MMM that estimates adstock, saturation, seasonality, and optional time-varying effects.
Funnel & nested causal models
Build path DAGs for awareness to consideration to search to sales. Mediation paths, identification checks, and Sankey outputs so the funnel is modelled, not asserted.
Scenario & Optimiser
Allocate spend on fitted curves with constraints, group floors and caps, budget frontiers, and flighting. Objectives for KPI or profit, with versioned saved scenarios.
Forecasting & Portfolio
Seed future drivers, compare to baseline, last year, and target, and compose models with channel mappings and assumed halos for portfolio-level planning.
Lift calibration & Feature Studio
Attach geo and lift-test results into the Bayesian likelihood. Engineer adstock, saturation, lags, Fourier terms, and commercial calendar features with a transparent audit trail.
Production governance
Versioned model registry, methodology lock for production decisioning, multi-user access, and exports your team owns. Software you run, not a rented black box.
How it fits
Software that makes ownership sustainable
Tyedal experts can help build the capability. Beacon is what lets an internal team keep running it.
Start in Beacon Light
- The full workflow, free on sample data
- Pro adds your own CSV and Excel files
- Nothing leaves the browser
Grow into full Beacon
- Full MCMC, funnel modelling, team SaaS
- Scenario, Portfolio, and Forecast for production
- Sits alongside your in-housing programme
See Beacon on your own data
Start in Beacon Light today, or talk about full Beacon alongside an in-housing programme.