Let's Build Your Measurement Capability

Whether you're just exploring or ready to get started, we'd love to hear from you.

Send Us a Message

Drop us an email and we'll get back to you within one business day.

info@tyedal-analytics.com

Common Questions

How long does a typical engagement take?

Most measurement programmes are deployed within 6-12 weeks, depending on complexity and data readiness. Knowledge transfer is built into every phase.

Do we need a data science team already?

Not necessarily. We can work with marketing analysts and train them up, or we can work alongside your existing data science team to embed measurement expertise.

What tools and technologies do you use?

We use open-source tools like Python, PyMC, and our own Crest platform. Everything we build is transparent and owned by you.

Which solution should we start with?

It depends on your goals. MMM is great for strategic budget allocation, Lift Tests for proving incrementality, and MTA for tactical channel optimisation. We'll help you decide in the discovery call.